The UK’s children’s commissioner – responsible for advising on policy on children and young people – is calling on parents to ban their children from using Snapchat …

The Times (via Business Insider) reports that Anne Longfield is making the call because she believes the app is too addictive.

She suggested this created social pressure on children to keep using the app to remain part of the in-crowd.

Snapchat told The Times that it doesn’t use the same Like approach as other social media.

It has, however, been introducing a flurry of new features designed to increase the appeal of the app.

Longfield said that Snapchat had agreed to meet with her to discuss her concerns.

Photo: IBTimes