Swarovski is a popular European jewelry brand based in Austria. It operates as a family-owned multinational corporation. Unlike a lot of other brands, all its products are produced in Europe itself. Their symbol is a swan, and it is widely known as they make jewelry, chandeliers, crystals, etc in this shape. They are a classic brand with a good reputation for having superior products, but they sell jewelry with a wide variety of prices and quality ranges.
Their crystals are most famous for their good durability and sparkle. These crystals accurately mimic natural diamonds. So, this brand can be called inexpensive but has high quality and standards at the same time. This business model combination has worked out very well for them.
Alternatives to Swarovski
Swarovski has built its niche in the jewelry market, but if you are someone who is looking for something a bit different, let us explore other alternative brands. These brands will be quite similar to Swarovski when it comes to their affordability and good quality. We will list out some of the best alternatives and explain in a few sentences each brand’s specialty.
Completed Works
This is a jewelry brand founded on the premise of using high-quality products but implementing the concept of reductionism and purism. They make highly aesthetic jewelry, which is compulsory in this age of social media. It is very popular amongst female celebrities like Emma Watson for its unique vibe. If you’re searching for something to give your Instagram page that smooth finish, they can help you.
Pandora
Pandora is a jewelry multinational corporation based in Copenhagen, Denmark. They are known for their cute jewelry, like custom-made bracelets, designer necklaces, earrings, rings, and so on. They make beautiful fancy jewelry, using mostly non-precious gemstones. They’re similar to Swarovski in this matter, using materials like zirconia, enamel to make high-quality jewelry.
Tiffany & Co.
Tiffany’s is an infamous globally renowned brand, based in New York, United States. They have a great reputation and their jewelry is adored by all age groups. They are a level above Swarovski, which is not considered a luxury brand. Tiffany, however, is officially a luxury brand, selling luxury goods that include all types of jewelry. They sell all kinds of exquisite gemstones and use precious materials to make their world-class products. If your wallet can take it, this is a great place to visit for any jewelry needs you might come across.
Thomas Sabo
Thomas Sabo is a German retailer who primarily deals in manufacturing jewelry and watches. They keep up with the changing consumer demand and innovate their designs every season. Their watches are of the best quality. Their jewelry keeps up with the seasonal trends and does not get irrelevant. They are popular among all genders, offering their customers trendy products which are high quality and unique.
Alex and Ani
Alex and Ani is a jewelry retailer founded in Rhode Island, United States. They are a fairly recent brand compared to the others, as they were founded by Carolyn Rafaelian in 2004. Their bracelets, chains, and charms are popular for having a signature tightening mechanism. They make beautiful charms and jewelry that you can feel special about. They are all about encouraging consumers to embrace their individuality and spreading positive energy. They are more affordable than a lot of other brands. If you want to try out something new, you should check them out.
Luxury/Designer Brands
We have gone through some good brands so far, but they are not luxury brands. If you are aiming for a step above Swarovski, here are a few brands that you may like. They are extremely expensive, but they are the elite brands in the jewelry industry. You can be reassured of the best consumer service and quality.
If you choose one of them.
1. Cartier 2. Micheal Hill3. Harry Winston 4. Buccellati 5. Van Cleef & Arpels 6. Kate Spade
Affordable Brands
If you think it’s too much to spend on your jewelry or beyond your budget, let us list a few brands that are more on the affordable side. They all have good quality products and unique, charming designs as well. If you want pretty, long-lasting jewelry, you should refer to multinationals and big brands that primarily manufacture clothes or bags, but also manufacture jewelry. They will be of good quality because it is a reputed brand, but less expensive.
As they are not known for their jewelry.
1. Coach 2. Peoples jewelers 3. Guess 4. Zara 5. H & M 6. Macy’s
Conclusion
Swarovski, as mentioned before, has carved out its niche in the market. Each brand has some things that only they offer, or they offer the best. If you want to buy something like jewelry, consider what your needs are, and which brand can fulfill them well. Price considerations come first as jewelry can easily get extremely expensive. After you decide your budget, figure out what pieces appeal to you, and who stocks them. You can also go for customization, which is something most jewelry houses do. In the end, you have a wide variety of amazing choices to choose from.
